112 year anniversary

For 112 years, life at home has always been at the heart of our business.

Improving life at home has been at the heart of our approach at Whirlpool, since being founded in 1911.

From humble beginnings, we have now become one of the world’s leading appliance manufacturers that has evolved into a well-loved, highly respected brand that is recognised globally.

Celebrate through the decades with us, and hear the stories from our very own senior leaders. Also visit https://history.whirlpoolcorp.com/ 

1911 – 1929

IT ALL STARTED IN BENTON HARBOR, MICHIGAN.

Doing right by doing good, World War I, a monumental handshake deal, and the Stock Market crash. Watch to learn more from President and Chief Operating Officer Joe Liotine and Executive Vice President and Chief Financial Officer Jim Peters.

1930 – 1949

IMPROVING LIFE AT HOME, AN INTERNATIONAL MARKET

The Great Depression, World War I, investments in innovation, and the Whirlpool brand was born. Watch to learn more from Executive Vice President and North America President Winn Everhart and Senior Vice President and Chief Legal Officer Ava Harter.

1950 – 1969

NINETEEN HUNDRED CORPORATION BECOMES WHIRLPOOL CORPORATION

The Whirlpool Foundation to address social concerns, and partnerships in post-war growth. Watch to learn more from João Carlos Brega, Executive Vice President and President, Whirlpool Latin America.

1969 – 1979

THE OFFICE OF SUSTAINABILITY SETS THE TRAJECTORY: 50+ YEARS CARING FOR OUR PLANET

Technology, energy efficiency, environmental and social responsibility, and employee care provided foundations for business growth. Watch to learn more from Roberto Campos, Senior Vice President, Global Product Organization.

1980s

“DRAGONS BE HERE”

A Spirit of Winning, KitchenAid brand, and the London Stock Exchange. The most trusted home appliance brand in the world. Watch to learn more from Liz Door, Senior Vice President, Global Strategic Sourcing.

1990s

WHIRLPOOL EUROPE, WHIRLPOOL ASIA, WHIRLPOOL LATIN AMERICA

Globalization and new markets, a full line of Energy Star® home appliances, and the Business Environment Leadership Council. Watch to learn more from Shengpo (Samuel) Wu, Executive Vice President and President, Whirlpool Asia.

2000s

GLOBAL INNOVATION AND SOCIAL RESPONSIBILITY

Partnership with Habitat for Humanity® began, Instituto Consulado da Mulher launched, world’s first appliance manufacturer to set a global greenhouse gas reduction target. Watch to learn more from Gilles Morel, Executive Vice President and President, Europe, Middle East, Africa.

2010s

INVESTING IN OUR PEOPLE, BUSINESS AND COMMUNITIES

North America Headquarters built, LEED-Certified Manufacturing Facility in Cleveland, TN, Wind Farms, emerged into the digital Internet of Things. Watch to learn more from D. Jeffrey Noel, Corporate Vice President, Communications and Public Affairs, and Holger Gottstein, Senior Vice President, Strategy and Business Development.

2020s

COMMITTED TO BE THE BEST KITCHEN AND LAUNDRY COMPANY

A worldwide pandemic, U.S. Action Plan Equality Pledge, advancement of female leadership, and launched a new CSR strategy with the “House + Home World Tour”. Watch to learn more from Carey Martin, Senior Vice President and Chief Human Resources Officer.