Purposeful innovation

We innovate on what families and households really want and need – reliable, quality appliances that keep our homes running.

This campaign combines our dedication to the environment and our focus on working with schools to drive passion and enthusiasm for STEM skills, including design and engineering, while helping children learn about reducing waste.

Over 8 weeks of the school Summer term, students from years 7-9 attending schools across Cambridgeshire, Peterborough and the surrounding areas were tasked with redesigning one of the following popular large appliances: a dishwasher, washing machine or tumble dryer; and to develop a proposal for how their new appliance will work and look.

The redesign of the appliance needed to achieve one of the following objectives:

  • be manufactured in a more environmentally friendly way – for example, considering materials used in production, durability of product
  • reduce energy and water consumption of the product
  • reduce consumer food waste

As well as reducing the environmental impact of the appliance, the new design needed to be commercially viable and therefore take into consideration key consumer challenges, including: time, cost, functionality and convenience.

Over 40 students attended the live final event hosted at the World of Whirlpool centre in Peterborough to present their designs to a panel of expert judges, while taking part in a number of STEM-themed activities. 

The Power Washing Ranger team from Sir Robert Pattinson Academy were announced as the overall winners of the competition. The runners up were Sawtry Village Academy and Arctica from Nene Park Academy. 

See what purposeful innovation means at Whirlpool